Our Story

Our Story

Natural Noble™ Soap is a leading traditional olive and laurel Aleppo soap brand and a signature market leader in the natural personal care sector, offering a wide range of the highest quality natural soaps & personal care products.

Our company was established in 1998 (see below/link to the tree area) as a family business and as a realization of its founder Mr. Nabil Andoura’s vision. His footsteps were followed closely by his son, Mr. Ahmad Andoura, who is currently head of management and commercial activities, alongside a great team who are engaged with various elements of Noble’s affairs and operations.

Noble Soap Co. began its production from a plant in Aleppo, Syria with warehouses along the coast where natural laurel forests grow and headquarters in Damascus, offering a wide range of the highest quality natural olive and laurel authentic Aleppo ghar soap and other personal care items. This location also allowed for export channels and branches in multiple destinations around the globe along with remarkably well-connected distribution channels covering the main premium retailers and outlets within Syria.

Today, the founders have re-launched their business headquarters in Vienna in collaboration with their former production team members in southern part of Turkey. As well, they operate two retail stores for Natural Noble™ products in Vienna and are working on establishing a new commercial and retain branch in London.


Establishment of Noble Soap Co.


First Export Operation 


Closed operations in Syria 


Manufacturing Collaboration in Turkey 


London Branch Registration


Vienna Commercial Headquarter Re-establishment 

Soap production methods:

  • Traditional Method
  • Cold Method